Lead the sales organization as an Account Director in a rapidly growing advertising agency, focusing on client communication and account expansion.
About this role
This Growth Marketer will build lead generation for the group’s sales BPO business through cross-selling to Raksul’s existing corporate customers. The role sits in the BPO unit and links marketing with sales and call operations, following leads toward meetings and orders. Responsibilities include segmenting customers from purchase and profile data, shaping target and message hypotheses with sales and call teams, and running campaigns across web ads, email, direct mail, LINE and outbound calls. The marketer directs landing-page creative, creates cross-sell paths through group services, and tracks lead volume, acquisition cost and meeting conversion. A/B tests and sales feedback guide improvements. Applicants need about three years or more in a company or marketing support firm, with results and responsibility for sales or lead generation through marketing. They must have driven multi-channel campaigns from planning through evaluation and used numerical analysis to identify and address issues. Excel or spreadsheet data aggregation and analysis is required.
This is an AI-generated summary of the employer's original posting — details can be incomplete, out of date or simply wrong. Always confirm everything on the official posting before applying.
Similar jobs
Lead the strategic planning organization to accelerate the evolution towards an AI agency, focusing on democratizing marketing.
Join the Enterprise Business team to drive business impact and growth in a dynamic environment.
Lead procurement governance, compliance, risk management, KPI reporting, process improvement and digital transformation for aircraft in-flight entertainment systems. Manage teams, suppliers and cross-functional initiatives across Japan.
Leads the design, deployment, measurement, and improvement of Apple consumer-channel people programs across badged and non-badged partner populations, supporting sales and customer experience.
Sell AI-based shift-planning SaaS through new accounts and existing customers, addressing staffing costs and systems needs from discovery through closing.