Under the CEO, lead TBM’s domestic and international materials businesses, driving strategy, sales, product development, operations, alliances, KPI management, and a team of about 50.
About this role
Reporting directly to the CMO, this role sits in TBM’s public relations and marketing function and supports capital-alliance partners and group companies. It grows brand value and sales for products including Dr.Supporter and Bioworks-material products in consumer sports, apparel and lifestyle markets in Japan and overseas.
Responsibilities include market, competitor and customer analysis; defining targets, value propositions and positioning; setting plans, budgets and KPIs; and improving results through sales, gross profit, acquisition and conversion data. The role leads athlete-related PR, content, social media, media and event initiatives, partner and sales-channel development, and collaboration-product planning through negotiation and launch management. Applicants must have at least three years of marketing experience at an operating company, advertising agency or brand-support firm; experience leading consumer product or brand marketing from strategy through evaluation to sales growth or customer acquisition; experience driving projects with multiple stakeholders; and the ability to identify and improve issues using sales, profit and investment-return perspectives.
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