In-house Marketer

This in-house marketing role supports businesses developed from the Recipe Challenge service. The role is responsible for growth marketing from strategy through execution and operations, leading full-funnel optimization starting with advertising. Duties cover budget planning, proposal development, implementation, and ongoing campaign management.

The products named in the posting include Recipe Challenge, formerly Kurashiru Reward, a savings app where users photograph and submit receipts from everyday shopping to earn coins or points, and Usapo, a points app focused on earning through movement and affiliate activities. The broader business uses receipt and purchase data to support consumers and address marketing issues for manufacturers and retailers, including measurement of the sales impact of offline, in-store promotion.

Responsibilities include optimizing the investment portfolio across multiple channels such as TikTok, Meta, AppLovin, and Google, as well as affiliate marketing and influencer activities. The role works with budgets at the hundred-million-yen scale. It analyzes user behavior using first-party data and builds models covering acquisition, retention, and monetization to improve lifetime value and unit economics.

The marketer also uses internally developed AI tools and a data-analysis platform to automate operations and run rapid PDCA cycles for creative work. The role collaborates with product and business development teams and makes product-improvement proposals from a marketing perspective. The posting describes data from the Kurashiru and Recipe Challenge products totaling approximately 40 million MAU. It also states that Claude and other AI tools are used, with media API integrations supporting automated ad submission, data analysis, and extraction of operational improvement proposals.

Possible future paths include responsibility for a business area by expanding from marketing performance-and-loss responsibility to business P&L responsibility, broadening from promotion into CRM or product work, or moving into new-business development.