Lead product management for the OneBank service, focusing on user understanding and complex system integration.
About this role
SmartBank's OneBank is a household-budget app combined with a Visa prepaid card, now in a growth phase. The company is hiring a Product Manager as a business-head candidate to commit to growth in the main KPIs, retention and acquisition, through measures spanning product, data analysis and marketing.
The manager plans and drives the business by combining understanding of consumers, product development and marketing: setting the product's position and growth strategy, leading planning and execution of measures to raise retention and acquisition, analysing user behaviour data to design improvements that maximise lifetime value and owning their execution, and linking product improvement with acquisition and retention work together with marketing and development. Analysis uses tools such as Redash and Google Analytics, and hypotheses are built from qualitative and quantitative data.
The role offers business-owner discretion at the 1-to-10 stage of a start-up and a path to run one business. Product managers must turn complex requirements into simple functions.
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