Marketing Analyst – Generative AI Implementation

SoftBank

GenAI

Marketing

SQL

About this role

This Marketing Analyst sits in the Consumer Business Product and Marketing Strategy organization, within a customer analysis strategy team that supports data-driven decisions through customer, market, and competitor understanding. The role focuses on applying generative AI to marketing analytics and improving how analysis informs consumer business decisions.

The work includes designing and building analytical processes using generative AI, coordinating with data science and data engineering teams on requirements and project activities, and carrying out data and survey analysis. The analyst identifies customer and business issues, supports campaign and service improvements, evaluates results, and prepares reporting materials using Excel, SQL, Power BI, SPSS, and PowerPoint.

Applicants must have experience using generative AI for marketing analysis and practical skills in analysis and presentation-material creation with Excel and PowerPoint.

This is an AI-generated summary of the employer's original posting — details can be incomplete, out of date or simply wrong. Always confirm everything on the official posting before applying.