Marketing Leader / Head of Marketing Candidate

This role leads marketing for the うさポ app, a new service in dely's purchasing business. Users accumulate in-app coins based on travel distance, elapsed time, and game play. The coins can be exchanged for third-party points, digital gifts, and electronic money. The app has increased its user base since launch and is being developed further through continued investment in user acquisition.

The position designs and oversees user acquisition, centered on installation advertising. It decides which channels to invest in and how much to allocate to each channel, then reviews and adjusts the allocation based on results. Dedicated marketing members handle day-to-day media operations, so this role focuses on investment decisions and designing the next initiatives rather than operating media directly.

Responsibilities include planning and executing approaches beyond digital advertising, including influencer initiatives, alliances with other companies, and offline programs. The role negotiates with external companies and frequently participates directly in carrying out the initiatives it develops.

The position also designs mechanisms to generate revenue through marketing, such as directing users to partner companies and activating in-app content. It is responsible for negotiations with partners as part of this work. In addition, it organizes the roles of marketing practitioners, sets their goals, and manages progress.

The role works closely with the business owner and often participates in business decision-making. In the future, the position may develop into overall responsibility for marketing, including oversight of the profit-and-loss statement. The stated work location is in Shibaura, Minato-ku, Tokyo.