Marketing, Medical Experience Business

This role leads B2B marketing for medical institutions, from clinics to large hospitals, and pharmacies. Responsibilities cover the process from lead generation to sales-opportunity creation for MICIN’s medical services.

The work includes setting marketing strategies and KPIs aligned with business goals; planning and operating web advertising, SEO and content marketing; and planning and managing conference, exhibition and co-hosted webinar activities. Lead nurturing includes email marketing using marketing automation tools and producing white papers to increase prospects’ level of consideration.

The role works with inside sales and field sales to improve opportunity-conversion and order-conversion rates. It also extracts insights from marketing activities and provides feedback for product improvement. The position covers target selection, analysis, planning, effectiveness measurement and optimization, including the creation of operating processes for an in-house product.

Required experience includes at least approximately three years of practical B2B marketing experience, along with experience in digital marketing and offline activities such as exhibitions. Candidates are expected to understand the importance of complying with laws and guidelines, including the Medical Care Act and medical advertising guidelines, and to avoid exaggerated advertising or improper representations. Specialized medical knowledge can be learned after joining.

Experience marketing SaaS or IT services, using MA or SFA tools such as Salesforce and Pardot, or working in the medical industry or in business serving physicians and healthcare professionals is welcomed. The posting also seeks logical thinking, data-based PDCA execution and the ability to understand operational challenges in medical settings and propose solutions.

The position is based in Minato, Tokyo. Remote work is available, but at least two days of office attendance per week is required; attendance may also be required for physical tasks, customer interactions or other effective face-to-face communication. Depending on grade and role, the work system may be flextime with an 11:00–16:00 core time, discretionary work with recommended hours of 11:00–16:00, or a managerial-supervisory arrangement. The employment is permanent and full-time, with an estimated annual salary of 6,000,000 to 9,000,000 JPY, determined according to experience and company regulations. Benefits include social insurance, paid leave, an IT software health insurance association, commuting expenses, onboarding and internal study sessions, a company-wide monthly meeting, a choice of Windows or Mac computer, and support for software and book purchases.