Marketing Researcher

The Marketing Researcher designs and analyzes market research to identify and solve marketing issues for game titles under development and after release. The work includes both quantitative research, centered on surveys, and qualitative research, including interviews. Research covers Japan and overseas markets, particularly in Asia.

The role handles the research process from start to finish. Responsibilities include interviewing the requesting department, planning and designing studies based on those discussions, managing research execution, coordinating research agencies and other vendors, analyzing results with various tools, preparing reports, presenting findings to the requesting department, and developing insights. The findings may support decisions across game planning and development as well as post-release marketing and promotion. The role may also propose and undertake independent research to obtain data and insights needed from a medium- to long-term company perspective.

Applicants should have at least two years of practical experience in marketing research or data analysis. Business-level English is required, demonstrated by a TOEIC score of 800 or higher or practical experience using English for presentations, explanations, email, meetings, or communication with overseas personnel. The role also requires PowerPoint skills for preparing internal meeting materials and client proposals or reports, together with Excel skills for data aggregation, analysis, and chart creation using functions such as VLOOKUP, COUNTIF, and INDEX, as well as pivot tables.

Experience using Python, R, or SPSS for data aggregation or analysis is welcomed. Interest in using generative AI for data analysis is also welcomed. The posting describes an interest in understanding customers and game users, including their behavior and psychology, the ability to examine issues from multiple perspectives, effective communication with stakeholders in different positions, and a willingness to learn, grow, and act independently.

Applicants with limited practical marketing-research experience may initially handle part of the process and receive support aimed at enabling them to manage the full process within one year.

The position is based at the Sumitomo Fudosan Osaki Garden Tower in Nishi-Shinagawa, Shinagawa-ku, Tokyo. It is offered as a regular full-time employee position, although a contract-employee offer may be made depending on experience and skills. The stated annual salary range is JPY 6,000,000 to JPY 9,000,000. The business context includes the planning, development, sale, and operation of games for home consoles, PCs, smart devices, and arcades, along with prizes and digital services.