Medical Institution and Insurer New Business Launch and Promotion Leader

This full-time role leads the launch and expansion of new healthcare businesses for medical institutions and insurers. The position is a project member and potential leader for businesses involving a healthcare app and digital tools for medical institutions. Its mission is to increase adoption among medical institutions, pharmacies, companies, and users nationwide through sales and marketing activities.

Main responsibilities include understanding government healthcare policies and measures and analyzing their impact on the healthcare environment. The role also conducts market and customer analysis for digital tools, establishes targeting and positioning, identifies issues from the analysis, and develops corresponding strategies and tactics. Other duties include setting and managing KPIs, analyzing ROI, and carrying plans through a PDCA cycle.

Required qualifications are professional experience in a healthcare-related field, such as at a pharmaceutical manufacturer, medical-device manufacturer, or healthcare advertising agency, together with marketing experience. The posting welcomes people interested in healthcare, medicine, nutrition, and food; those who want to create new systems rather than only operate within existing frameworks; and people who take initiative by identifying issues, making plans, and acting on them.

The business context includes a personalized meal-planning and nutrition-management app for patients and consumers, as well as Kakaris, a digital tool supporting dietary guidance at medical institutions. The company also develops healthcare-insurer solutions, conducts joint clinical research with medical institutions, and uses food and health data in research activities. Its teams include engineers, designers, and registered dietitians. The company is also working to combine existing products with generative AI and other newer technologies.

The position is based in Tokyo. The company states that employees use remote work and core-time flextime. Online interviews are available. The company provides onboarding support during the first six months, including monthly one-on-one lunches with mentors and regular meetings with the CEO. Welcome lunches for new employees and internal seasonal events held approximately every three months are also described.