Monetization Growth Specialist

This role leads monetization across products in the Recichalle business unit, including Recichalle, a savings app where users upload receipts to earn points, and Usapo, a point-earning app focused on movement and affiliate activities. Its remit covers revenue from in-app ad networks, the Usapon in-app reward program, and offer-wall advertising such as adjoe and mychips.

Day-to-day responsibilities include planning and executing in-app monetization initiatives, operating Usapon, managing the reward funding pool, designing winning probabilities, selecting products and prizes, and tracking trends across categories. The role also directs external ad-network partners, monitors performance metrics, detects anomalies, and drives improvements to maximize revenue.

For the installed offer-wall advertising, the person leads operating design, execution, and validation to develop it as an additional revenue stream. The role manages the monetization profit-and-loss view, including monthly revenue forecasts and reporting. It designs and monitors KPIs across sales, reward funding, and gross profit, treating these figures as owned business measures rather than only managing an allocated budget.

The remit spans multiple app products and provides latitude to create and implement monetization initiatives, rather than only operating existing measures. The stated work environment supports rapid decisions, including moving a measure from decision to implementation on the same day. Generative AI and automation are used in daily work; the posting states that 99% of employees use Claude and that this role uses AI for analysis and generating insights.

The position is based in Minato, Tokyo.