Lead full-funnel digital marketing for BASE’s online-shop service, covering acquisition strategy, paid ads, SEO, content, social media, CRM, research, analytics, and partner direction.
About this role
This role sits within the PAY ID business, a shopping and payments service connected to BASE shops. The position leads client acquisition for projects that expand PAY ID beyond its existing environment, with responsibility for growing the business and developing external partnerships.
The work covers market analysis, sales strategy and approach planning, value proposition development, pipeline and KPI management, and extracting merchant needs for feedback to development teams. It also includes selecting acquirers to maximize payment GMV, designing contract structures, and negotiating terms with partners. CRM such as Salesforce is named for sales management.
Applicants must have at least five years of new-business sales experience with IT services or other intangible products, along with experience in pipeline construction and CRM-based sales management. Existing sales and customer-success experience is required, as is a demonstrated record of improving underperforming sales, acquiring early customers for a new offering, reactivating dormant or lost accounts, or building agreement among multiple stakeholders through contract signing.
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