This position creates high-quality sales opportunities by approaching leads at the optimal timing and content.
About this role
A Marketing Lead role at a technology startup accelerating the future of manufacturing, whose browser-based application suite improves quality, reduces cost and shortens development time by strengthening cross-team product/technical-information management with AI-driven automation, used by major Japanese manufacturers. As the startup advances, it is strengthening marketing to reach a wider audience including potential customers. The role owns everything from strategy to execution, using all channels to grow the product's fans from awareness to lead acquisition. Responsibilities include demand generation (planning and running exhibitions, webinars and online advertising), content/product marketing (directing white papers, case-study articles and product videos) and branding (improving the service site, issuing press releases, market analysis). The role works closely with inside sales, field sales, customer success and product members. It offers a category-creator opportunity to define a new concept ('AI Workspace for manufacturing') and raise it from zero awareness to a de facto standard, using both physical (large exhibitions) and digital (data-driven) marketing. Tools include Slack, Google Workspace, HubSpot, Zendesk, GitHub and generative-AI tools. Based in Sakuragaoka, Shibuya-ku, Tokyo. Full-time.
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