Senior Product Marketing Manager

SmartNews

SQL

Marketing

Project Mgr

About this role

The Senior Product Marketing Manager is part of SmartNews’s JP Product Marketing Management team, connecting product functions with business teams around the SmartNews news app. The role defines product value from a user perspective and owns initiatives that grow acquisition and engagement, from launching new features to improving and operating existing ones.

The role develops value propositions, positioning, target audiences, go-to-market strategies and annual plans. It leads cross-functional work with product managers, engineers, data scientists, designers, marketing, business development, and media and advertising teams, using SQL, dashboards, and customer or partner insights to improve products and marketing. Applicants need at least two years’ experience with development or operations for an internet service or app, three years in business development or marketing, and three years managing cross-functional projects. They must be able to design business and monetization models logically from a product perspective.

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