SMB Marketing Manager

Notion

Marketing

About this role

This role sits within Notion’s marketing organization and focuses on demand generation for the SMB sales segment and startups in Japan. The manager works across the Japan sales organization, Japan and global marketing teams, external agencies, and the Global/APAC startup team to support campaign and partner activities.

The role owns campaign planning and execution across email, webinars, events, nurture and engagement programs, audience segmentation, gated offers, lead management, and pipeline reporting. It also supports the marketing automation platform and related go-to-market systems, including Salesforce, Outreach, Sansan, and Figma, while tracking KPIs and pipeline health. Applicants should have 5–7 years of experience managing and executing B2B demand-generation programs, a record of delivering campaigns such as email and webinars, and experience with end-to-end campaign development, execution, and measurement. Proficiency with marketing automation platforms, SFDC, Outreach, Sansan, and Figma is required, along with experience working with sales, SDRs, content, operations, and global teams.

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