Develop marketing strategies and proposals for clients, focusing on maximizing customer satisfaction through innovative solutions.
About this role
This role sells and plans video advertising centered on PremiumView, an advertising platform that distributes campaigns across premium video media including TVer, ABEMA and Netflix. The work covers organizing national clients’ marketing issues, designing advertising menus and delivery methods, combining media, DSPs and data, and presenting proposals. It also includes coordinating large projects with Dentsu and Dentsu Digital, analyzing delivery results, reporting findings and identifying suggestions for future campaigns.
A second part of the role is product and menu development based on client needs identified through sales activity. Responsibilities include proposing improvements to advertising products, considering connections with new media and data sources, coordinating with broadcasters and video distribution platforms, and advancing projects that increase the value of PremiumView. The mission is to build, propose and expand a video advertising brand in the broadcasting area of the Dentsu Group. PremiumView was jointly developed in 2018 by Dentsu, Dentsu Digital and CARTA, formerly CCI.
Required qualifications include approximately three or more years of corporate sales or account planning experience in digital advertising, experience organizing client marketing issues and proposing combinations of media or solutions, and experience advancing projects while working with internal and external stakeholders. Video advertising experience is not required. Preferred experience includes video advertising sales or planning, proposals for national clients, marketing initiative planning, advertising data or DSP knowledge, advertising product or menu improvement, and team leadership, junior-member development or member support.
The role starts as an individual contributor, with possible expansion into sales strategy and planning, leading team sales activities, sharing knowledge and developing members, promoting new advertising products, and leading projects involving multiple related companies. Future paths may include sales specialization, management, broadcaster support and media planning. Management experience at joining is not required.
Employment is full-time with no fixed contract term and a three-month probationary period with unchanged conditions. The scope of workplace locations includes remote work and secondment locations.
The employer is CARTA HOLDINGS and the employee is seconded to CARTA ZERO. First- and second-round interviews may be online, while the final interview is expected to be in person; an aptitude test, HR meeting and a possible background, reference or compliance check may also take place during selection.
The stated scope of workplace locations includes remote work and secondment locations.
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