Responsible for accelerating Yappli's growth through research, planning, and implementation of marketing strategies to enhance lead acquisition and customer engagement.
About this role
This role sits within Yappli’s app marketing function and supports companies using the Yappli platform to grow and activate their mobile applications. The work focuses on practical app growth across user acquisition, app-store visibility, retention, and broader digital marketing initiatives for client organizations.
The consultant develops promotion strategies, recommends advertising channels and budget allocation, directs campaign operations, prepares weekly performance reports, and presents findings and improvement proposals in client meetings. The role also includes numerical analysis and app-store optimization using measurement tools such as MMPs, including AppsFlyer and Adjust. The position covers the process from consulting through execution direction and performance verification.
Applicants must have at least two years of practical experience providing client-facing consulting or sales support centered on performance-based advertising for advertisers. Experience selecting media and setting budgets, measuring and validating results, and preparing reports is also required.
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