Designs customer-experience strategies and cross-channel solutions across apps, websites, LINE and CRM, from client discovery and proposals through delivery and post-release onboarding.
About this role
Yappli provides a mobile app platform, and this Marketing open position explains to the market what Yappli can do, why companies should build their own apps and how to use them. The marketer researches, plans and runs measures that bring in leads and raise customer engagement for both business and consumer audiences, and the exact project depends on the applicant's strengths, discussed in conversation.
Example projects include planning and running event participation (commercials, trade shows, sites and landing pages, flyers, direct mail, seminars, white papers and owned media), developing and operating new marketing measures, running social accounts on X, Facebook, YouTube and LinkedIn, and market research. Tools include Salesforce, Pardot, FORCAS, Confluence and Looker. Marketers can see the whole process from planning to the customer's order.
Applicants need experience in at least one of these project types: event planning and operation (those from event planning or construction companies and event-focused media are welcome), developing and running new marketing measures, or social-media operation, plus agreement with Yappli's mission. B2B digital marketing experience is preferred. Unfamiliar tasks can be handled based on past experience.
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