The role involves data analysis and strategy formulation to maximize client revenue, while providing value across departments within the company.
About this role
This B2B Marketing Manager works in Repro’s marketing team on growth for Repro, the company’s own marketing automation tool. The product is expanding from app-marketing support into a multichannel MA tool integrating web, email, and LINE. The role connects product value with prospective customers and designs the path from awareness to meetings and orders.
Responsibilities span KGI/KPI design, ABM planning and execution with sales, persona and customer-journey definition, campaigns and promotions, and branding with PR and development. The manager directs offline events and webinars, coordinates media tie-ups, plans and produces owned-media content, manages interviews and external writers, operates official SNS accounts, analyzes user behavior with access-analytics tools, and handles SEO. The role also covers organizational strategy, hiring, and training.
The supplied posting does not specify particular required experience, education, certifications, or other candidate qualifications.
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