Branding / Content Strategy Position

MerryBiz operates a back-office business platform ("Virtual Accounting Assistant") that addresses companies' back-office challenges while supporting professional talent nationwide, and launched a DX consulting business in 2022. This role builds and executes brand and content strategy as the company's marketing organization evolves beyond lead- and deal-focused marketing toward stronger brand value and mid- to long-term customer relationships. Responsibilities include developing mid- to long-term brand/content strategy (target design, value proposition, tone and messaging); planning and producing content such as articles, white papers, case studies, and seminars to build service awareness; collecting and analyzing customer insights by working with the sales and customer success teams and designing/conducting interviews; designing nurturing-focused content and communication; developing brand storytelling in coordination with PR; planning and operating content for seminars and events; directing and quality-checking external partners such as production companies and writers; and connecting these efforts with overall marketing initiatives including lead generation and sales alignment. The role sits on a 4-person team that works closely with the sales team and includes regular 1-on-1 mentoring. Employment is full-time, though the first 6 months are as a contract employee before conversion to full-time status.