Branding and PR Leader

This full-time Branding and PR Leader role is based in Tokyo. The position plans and executes broad corporate and service communications, from strategy through implementation. Responsibilities include planning and writing press releases, building media relationships, responding to media inquiries and interview requests, planning and delivering promotional initiatives, operating social media and YouTube, supporting speaking engagements, and handling crisis communications and risk management. It also supports marketing for B2B projects, including improving KPIs for disease-awareness websites for pharmaceutical companies.

The role supports a food-and-health technology startup that operates the AI meal-management app Oishii Kenko for consumers and patients. Its activities also include B2B healthcare marketing support for pharmaceutical and food companies, the Kakaris lifestyle-disease management solution for clinics, and collaborative research with medical universities. The position is intended to increase awareness of the company and its services and contribute to growth in both consumer and business operations.

A strong interest in the food-and-health field and the company’s products is required. Experience working at a startup is welcomed. Marketing or PR experience of approximately three years or more is also welcomed. The posting seeks someone who identifies issues independently, makes plans and acts on them, wants to take on challenges in an environment with decision-making authority, and can complete work persistently when facing obstacles.

The communications function is at its launch stage, so the role is not limited to routine work and may include developing initiatives such as PR events while discussing work directly with management. The position involves varied stakeholders across consumer services, business services, marketing consulting, and joint research and development. Engineers, designers, registered dietitians, and other specialists work at the company. Remote work and core-time flextime are used, and online interviews are available. The company also describes onboarding support including monthly mentor one-to-one lunches and regular CEO meetings during the first six months.