Build MerryBiz’s first dedicated PR function, planning IPO-related communications, corporate branding, press releases, owned media, events, and social channels across the company.
About this role
MerryBiz is hiring a B2B Marketing Specialist to bring its marketing in-house and run it from strategy through execution. MerryBiz offers accounting support through remote staff and is aiming to lift its marketing to a level suited to a listing, with lead nurturing, closer work with inside sales, enterprise-oriented plans and a partner sales program under way.
On the strategy side the person sets mid- and long-term marketing strategy, KPIs and budgets, plans routes into large companies, plans PR for existing and new businesses and researches and tests new business ideas. In digital marketing the work includes building and tuning lead-generation systems with tools such as Account Engagement (formerly Pardot), running and reporting on Google, Yahoo, Facebook and social ads, and planning and running seminars. Later the role may extend to CRM measures that raise lifetime value and projects with the business teams. Customer feedback from sales and customer success is fed into campaigns.
The person works in a five-person team alongside sales and business development.
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