Develop marketing strategies and proposals for clients, focusing on maximizing customer satisfaction through innovative solutions.
About this role
CARTA ZERO, the CARTA group's marketing company, sells Zucks, the group's own ad platform and one of the largest in Japan, and offers strategy consulting around it. The Account Planner has wide discretion from winning accounts through to sales strategy, with the mission of expanding Zucks and maximising clients' sales.
Duties include selling and consulting on Zucks, mainly ad networks, DSP and affiliate, alongside other group products and outside platforms, planning client marketing strategy and media, running campaigns, preparing reports and review material, proposing improvements, directing creative and landing-page improvement, verifying effects with measurement tools, and opening new clients and agencies. Clients are mostly game, language-learning, manga, e-book and job-search apps, plus national web advertisers. The planner works with in-house engineers on product improvements. Onboarding takes two to three months with on-the-job training.
Applicants need about three years of business-to-business sales of intangible products with an improvement mindset and push-sales experience, plus presentation and spreadsheet skills. Experience with web advertising (display, search, social, SEO) and app advertising sales is preferred.
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