Shape TENTIAL apparel product strategy, assortments, pricing and sales plans, analyze demand and stock performance, and coordinate design, production and sales teams.
About this role
TENTIAL’s in-house digital marketer runs advertising for wellness products including BAKUNE, MIGARU, Comforter and Sandal. The role improves existing ads and develops other initiatives, taking responsibility for ideas, planning and execution within the digital sales team.
Tasks include setting business-plan targets, advertising strategy and delivery, bid adjustment, video/article outlines and campaign design. Planned platforms include Google, Yahoo, Meta, LINE and SmartNews. An assistant handles submission work so the practitioner can focus on operation and improvements.
Applicants need three years of agency or in-house ad operation, measurement-tool knowledge and experience, web-marketing practice or creative direction, Google/Yahoo and Meta/LINE experience and monthly net ad-spend experience of at least ¥30 million. Direction-only experience is insufficient. The team values initiative and improving effectiveness and quality.
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