Manage product development in the legal domain, focusing on user needs and market trends.
About this role
This digital marketer works in the Business Segment’s cross-functional marketing organization, supporting more than 30 products across ERP, HR and SMB. The role sets direction and coordinates execution across business units to improve group-wide marketing results rather than focusing on one product. Work includes directing digital advertising with major agencies and using AI such as Claude to automate operations; negotiating platform initiatives with providers such as Google; and launching acquisition channels beyond search. The marketer builds analysis environments with BigQuery and Claude Code, accounts for privacy in data design, allocates budgets by business stage, shares successful practices across units, directs white-paper and landing-page production, and plans segmented promotions using BtoC customer data. Applicants need at least two years of hands-on performance advertising experience and the ability to communicate logically based on numerical data.
This is an AI-generated summary of the employer's original posting — details can be incomplete, out of date or simply wrong. Always confirm everything on the official posting before applying.
Similar jobs
Lead product management for HR-related products at Money Forward Cloud, maximizing product value for mid-sized growth companies.
Lead strategic initiatives in the ERP domain's Enterprise Sales department, focusing on transforming sales approaches and managing complex decision-making processes.
Coordinates title launches and platform merchandising, aligning creative assets, timelines and partner teams while shaping data-informed discovery strategies and addressing risks across the slate.
Leads sourcing and supplier strategy for advanced-packaging materials, managing cost, supply continuity, negotiations, risk mitigation and cross-functional technical alignment.
Advises manufacturing customers on business and technical solutions, shaping proposals, demos and implementation plans while creating reusable industry materials and supporting seminars and events.