Leads UI/UX quality and design operations for a learning app, combining hands-on reviews and prototyping with designer coaching, evaluation, and coordination across product teams.
About this role
The Digital Marketer joins SpeakBUDDY’s Performance Marketing Division, responsible for capturing existing demand and improving business profitability. The role focuses on hands-on digital advertising for its AI English-conversation app, using campaign results to support growth. The work covers Google, Meta, ASA and TikTok campaigns; tracking CPI, CPA and CVR; and adjusting budgets, bids and delivery toward CPA goals. The marketer finds issues, tests improvements and reports results. The role also directs and evaluates ad creative, proposes landing-page and conversion-point changes, and coordinates with media partners, agencies and internal teams. Applicants need at least two years of hands-on performance-ad experience, including Google, Meta, TikTok, ASA or X. They must have used CPA or ROAS KPIs for daily or weekly monitoring and improvements, and independently identified issues, proposed and implemented actions, and evaluated their effects.
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