Lead social-media proposals and delivery for property clients, shape account concepts, coordinate creators, check quality and use performance reports to grow relationships.
About this role
This marketer leads in-house digital advertising for LIFULL HOME’S, working with product teams, engineers and advertising platforms to increase user enquiries. Work includes campaign operation across Google, Meta, Criteo and Yahoo, analysing quantitative and qualitative evidence, testing user-centred hypotheses, improving acquisition costs and measuring results. The environment includes Google Ads, Meta Ads Manager, Apple Search Ads, BigQuery, Looker Studio and Amplitude, with engineering support for data and ad-technology initiatives.
Applicants need at least three years of hands-on web advertising with monthly budgets of at least ¥5 million. Business-driven advertising strategy, including KGI/KPI design, allocation and audience hypotheses, and experience identifying issues through quantitative analysis and planning and executing improvements are required.
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