Oversee Japanese localization of global marketing websites and email campaigns, prioritize concurrent projects, direct vendors, and improve automated production workflows and digital processes.
About this role
This marketing communications role focuses on the digital experience delivered through channel partners. It sits across partner communications, product presentation and customer-journey strategy, shaping how social, eCRM, e-commerce, content, performance marketing and digital in-store touch points contribute to the product experience while maintaining brand integrity.
The specialist drives channel-partner digital touch points, applies marketing innovation to communications and takes product stories from strategy through execution. The work requires understanding how digital platforms support partner and customer experiences, including the use of social, eCRM, e-commerce, content, performance marketing and digital in-store channels.
Applicants need 10+ years of marketing communications experience, brand communications experience from strategy to execution, and international account management or strategy experience at an advertising agency or in-house marketing communications for a global brand. A deep understanding of digital platforms is also required.
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