Responsible for accelerating Yappli's growth through research, planning, and implementation of marketing strategies to enhance lead acquisition and customer engagement.
About this role
This role sits in Yappli’s direction team, supporting clients that use the Yappli no-code app platform. The director leads projects that extend beyond an individual app, including customer-experience initiatives and complex programs involving Web, LINE, e-commerce, CRM, and marketing-automation systems. The work connects client business goals and customer touchpoints with practical project outcomes.
The director owns the process from kickoff, planning, and requirements definition through release and onboarding. Responsibilities include designing and driving large, complex projects, coordinating designers and internal teams, building agreement with clients and stakeholders, supporting decisions, and proposing improvements based on data analysis. The role also helps standardize successful approaches and improve direction quality across the team.
Applicants must have direction experience in commissioned Web-site, Web-service, or app production at a production company, agency, or IT vendor; experience leading large, challenging projects while negotiating with clients and involving multiple stakeholders; and experience identifying client challenges or objectives and translating them into plans or initiatives.
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