FinTech / InsurTech Communications & Marketing (Content Planning, Production & PR)

SoftBank

Fintech

Marketing

Content Mkt

Digital Mkt

About this role

This role sits in SoftBank’s fintech strategy organization and supports LeadInX, a group company developing InsurTech solutions that connect insurance companies and business operators through digital services. The position focuses on PR and marketing activities that improve customer touchpoints and support growth in a B2B insurance technology business.

The work covers planning and operating email campaigns, segment and scenario design, website and landing-page journey improvements, CTA and form optimization, A/B testing, heatmap analysis, and lead management through MA and CRM tools. It also includes KPI reporting, Google Analytics-based analysis, white papers, case studies, columns, service pages, SEO-oriented content planning, and coordination with sales on MQL and SQL processes.

Applicants must have practical B2B marketing experience, including email marketing, improvements to company websites or landing pages, and content planning or improvement. The posting also requires experience identifying issues, planning and evaluating initiatives with data, coordinating projects with internal and external stakeholders, and understanding basic marketing metrics such as CVR, CTR, CPA, MQL, and SQL.

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