Shape TENTIAL apparel product strategy, assortments, pricing and sales plans, analyze demand and stock performance, and coordinate design, production and sales teams.
About this role
TENTIAL’s overseas business team develops digital advertising and promotions for markets including Taiwan, Hong Kong, Singapore, the US and China. The role connects country-specific campaigns with sales and profitability through performance analysis.
Work includes ad strategy, accounts and KPIs; seasonal promotions, offers and landing-page briefs; influencer selection and direction; and advertising/e-commerce data analysis. It improves acquisition funnels and unit economics, designs tests, operates Shopify cross-border commerce and localizes brand messages. Creative direction, customer reviews and offline popups or store launches also form part of the scope.
Applicants need digital-ad operation experience, CPA/ROAS/LTV analysis and e-commerce or D2C experience. Business-level ability to work in traditional Chinese is required. The team seeks fast hypothesis testing and strategies adapted to each market.
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