Manage product development in the legal domain, focusing on user needs and market trends.
About this role
Money Forward is hiring a Growth Marketer, a leader candidate, for its accounting-centered back-office SaaS aimed at small and mid-sized businesses and accounting professionals. The role covers the whole path from awareness to contract and suits someone who wants to own business growth, with the domain (small business or accounting professionals) decided during selection.
The marketer plans and runs marketing strategy with colleagues from many functions. Work includes strategy for service growth, web marketing such as analysing the service site, improving conversion and strengthening traffic from other group services and owned media, producing content, strengthening ties with accounting-professional partners and managing projects that lead to user growth, and other acquisition measures such as influencer and social media marketing, public relations, alliances with other companies and seminars.
Applicants need three or more years of marketing or growth experience for web or app services and three or more years of agency marketing experience. Marketing to small-business customers at an operating company, accounting-field experience, experience involving members from many functions and team management are preferred.
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