The role involves data analysis and strategy formulation to maximize client revenue, while providing value across departments within the company.
About this role
This position plans and executes B2B marketing activities to support revenue and company growth. Responsibilities include designing KGI and KPI for overall initiatives, defining target personas and customer journeys, and developing campaigns and promotions. The role also coordinates branding in collaboration with the PR and development teams.
For audience acquisition, the position directs offline events and webinars and coordinates tie-ups with external media. It plans, edits, and writes content for owned media, conducts interviews, and manages external writers. The role also directs and operates official social-media accounts, uses access-analysis tools to examine user behavior, and carries out SEO activities.
Repro is described as a startup working on marketing solutions. Its product background includes in-app marketing tools and web customer-engagement tools. The business is currently transitioning toward an integrated marketing automation tool that includes email and LINE. Its service context involves helping companies identify digital challenges, improve digital sales, and communicate more smoothly with consumers. This position is responsible for marketing strategy within that business context.
The listed work location is the head office at 1-36-4 Yoyogi, Shibuya-ku, Tokyo 151-0053, Japan.
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