Content Marketing Specialist, Hotel Reservation Website

This role leads content marketing for Happy Hotel, an online reservation service for leisure hotels. The work focuses on SEO and AIO, with responsibility for expanding service awareness and generating leads. The role covers planning, producing, editing, operating and analyzing SEO articles, owned media, social media, white papers and email newsletters.

Responsibilities include keyword selection, article outline development, search-ranking initiatives, writing, proofreading, rewriting, KPI management and improvement proposals. The role also manages newsletters, articles and social channels from design through production, measurement and improvement, including Meta, Instagram, TikTok and X. Additional duties include coordinating with advertising agencies, managing creative work and placements, measuring results and running PDCA cycles. Marketing initiatives will support B2C leisure-hotel customers as well as B2B lead generation, MQL creation, member acquisition and reservation conversion improvement. The role may also support marketing for medical institutions, accommodation facilities, clinics and golf businesses.

Required qualifications include at least three years of practical digital marketing experience and at least three years of experience in content marketing or owned-media operations. The posting also requires basic SEO knowledge, experience planning and editing articles based on search intent, experience using Google Analytics or Search Console for traffic analysis and improvement proposals, clear writing and editing skills, and the ability to build logical initiatives supported by data.

Experience using AI tools, B2B marketing, social-media operations, Looker Studio or BigQuery, video content, white papers, webinars, and marketing automation tools such as HubSpot or Pardot is welcomed.

The position is assigned to USEN-ALMEX. The marketing team consists of a department head, section manager, leader and specialist, with a planned additional hire. The team works across multiple business areas and handles planning, execution and analysis. USEN-ALMEX develops payment machines, reception machines and management systems for hospitals, clinics, business hotels, leisure hotels and golf facilities.

The position is full-time and based in Shinagawa, Tokyo. It uses a flextime system with no core hours, a standard seven-and-a-half-hour workday and a 60-minute break. The standard example is 9:30–18:00. Remote work is available approximately one or two days per week; employees generally work from the office three to five days per week, and the first month is office-based for on-the-job training. Annual holidays total at least 125 days, with Saturdays, Sundays and public holidays off. Annual leave, summer, year-end and New Year, refresh, condolence, childcare and nursing-care leave are provided.

Annual compensation is JPY 4.5–6.0 million. The annual amount is divided into 14 payments, with additional payments in June and December; monthly pay includes deemed compensation for 25 hours, with excess hours paid separately. Annual compensation is reviewed once a year in November. Benefits include social insurance, commuting expenses, a remote-worker allowance, qualification incentives, employee stock ownership, defined-contribution pension, health examinations, service discounts and various recreation and welfare subsidies. Company and on-the-job orientation training are provided.