Shape TENTIAL apparel product strategy, assortments, pricing and sales plans, analyze demand and stock performance, and coordinate design, production and sales teams.
About this role
Lead marketing for a TENTIAL product category, working with its business owner from revenue and profit goals through campaign execution. The role identifies growth constraints and chooses investments appropriate to the category’s stage.
Responsibilities include market and customer analysis, setting performance indicators, and coordinating advertising, e-commerce, PR, content and store initiatives. The marketer directs digital advertising and creative production, measures results and adjusts the approach with product and brand teams.
Applicants need experience marketing physical consumer products, using financial and customer data to drive growth, and working closely with business leaders on strategy. Hands-on execution and evaluation of web advertising are required.
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