Marketing Data Analyst

This position works with client companies as part of PLAID’s professional services, using the analysis and application of various data to support projects aimed at business growth. The work focuses on improving customer-centered experiences and understanding each company’s business context before designing and executing projects that address its business issues.

Responsibilities include designing and executing data-utilization projects intended to contribute to a client’s business; analyzing customer data for marketing strategy planning and preparing strategy-design documents; analyzing customer data to define targets and segments and plan communication measures; measuring current marketing performance; setting and reporting KGI and KPI; defining data-mart requirements; building analytics infrastructure; and designing dashboards for marketing use.

The role uses KARTE’s communication and data platforms to design and advance executable projects. The work extends beyond analysis and proposals to supporting the implementation and review of measures. It involves working with clients as a partner and addressing their issues as part of a team. The posting also describes an approach that allows members to apply their own experience and knowledge rather than follow fixed methods, with team learning supported through case sharing and study sessions.

The work location is PLAID’s head office at GINZA SIX 10F, 6-10-1 Ginza, Chuo-ku, Tokyo 104-0061, with the company’s designated locations included as the possible scope of workplace changes. The working arrangement is hybrid, combining office and remote work. Office attendance may be requested for a certain number of days depending on company and team circumstances; the business side currently generally attends the office three days per week.