Leads AI consulting projects for enterprise clients, from organizing business challenges and defining solutions to PoC, implementation, operational adoption, and measurable outcomes.
About this role
The Marketing Growth Architect is a CRM specialist responsible for maximizing customer lifetime value through first-party data, the KARTE product and hands-on support for client organizations.
The role develops KGI and KPI frameworks for businesses and services, formulates CRM growth strategies, and identifies customer needs and business issues. This work combines quantitative analysis of user behavior and purchase data in KARTE with qualitative research such as interviews.
Responsibilities include designing and implementing cross-channel scenarios that combine web and app communications with LINE, email and push notifications. The role also supports continuous UI and UX improvements across the customer journey, from considering a product or service through purchase and use. It leads the full PDCA cycle, including planning, design, implementation and effectiveness measurement, and helps clients build internal capabilities through talent development and organizational design.
The position operates between management-level strategy and frontline execution. Marketing Growth Architects work closely with client organizations, using first-party customer data, KARTE, marketing automation, advertising and other channels to propose actions, execute them and visualize outcomes. The posting describes projects with major clients representing various industries and collaboration with project managers, data analysts and engineers.
The work provides experience in CX and marketing, product and data utilization, cross-channel customer experience design and project management. It also involves supporting business decisions from both the provider and end-user perspectives. The initiative is in a business launch phase, and the posting states that members can participate in building the organization and pursue management or expert career paths.
The stated work location is the company's head office in Ginza, Chuo-ku, Tokyo. The working arrangement is hybrid, combining office and remote work. The company may request a certain number of office days based on company and team circumstances; business-side roles currently generally work from the office three days per week.
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