Marketing Leader

Money Forward

Fintech

SaaS

Marketing

About this role

Money Forward X (MFX) creates and drives new Fintech services with financial institutions and businesses using advanced UI/UX and technology (BtoBtoC, BtoBtoB models), across banking, fund-management, insurance, investment, and inheritance experiences. As a Marketing leader (leader to deputy-department-head candidate) you lead two axes — self-product growth (user acquisition and usage promotion) and data analytics / bank-marketing support — while setting team goals, planning budgets, and managing members as a playing manager (holding 3–4 of your own projects). Work includes digital promotion and in-app CRM/scenario design for the company's financial-institution services (BANKAPP, Mikatano, BANKBiz) to acquire users and drive feature adoption. Full-time; Tokyo; seconded to Money Forward X.

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