Marketing Leader

Money Forward X, a Money Forward group company that builds fintech services with banks and other companies, is hiring a Marketing Leader. The role is a playing manager covering two areas: growing the company's own services for financial institutions (BANKAPP, Mikatano and BANKBiz) and supporting banks with data analytics and marketing, while setting team goals, planning the internal budget and managing members.

Growth work includes digital promotion with campaigns, landing pages and web ads, in-app scenarios using pop-ups, push notifications and emails, and offline measures through bank channels such as direct mail. Analytics work includes building sales lists and segment logic that bank branches can use, running dashboards for product usage, and defining analytics events with product managers and engineers.

Applicants need five or more years of web or app promotion and marketing, experience planning and running promotions with attention to acquisition cost and return and drawing up budgets, data analysis with Google Analytics and SQL, KPI design and proposal writing for clients. Team management and banking-sector digital channel experience are preferred.