Plans and sells end-to-end event support for corporate clients, shaping proposals with producers and coordinating event concepts, budgets, delivery partners and post-event follow-up.
About this role
EventHub is hiring a full-time Marketing Operations Specialist for its marketing team in Minato, Tokyo. The company provides an event marketing platform used for webinars, conferences, exhibitions, academic meetings and business meetings, with functions for event management, data analysis and communication that support lead generation and sales activity.
The role plans and executes marketing strategies that contribute directly to business growth. Its focus extends beyond lead generation to creating opportunities that lead to sales meetings and orders. The specialist also creates and distributes newsletters and email advertisements, including copy, audience segmentation, score-based coordination and KPI improvement.
Other responsibilities include producing white papers and case studies, improving landing pages and conducting A/B tests, and measuring and improving initiatives through CVR, CPA, MQL, SQL and meeting-conversion rates. Marketing Operations work covers newsletter distribution and scoring in Marketo, CRM maintenance, and operational design for Marketo and Salesforce. The role also designs and builds event operations using Marketo, Salesforce and EventHub, and coordinates with exhibitions, conferences and webinars to maximize leads through pre- and post-event nurturing. Collaboration with inside sales and field sales is required to increase meetings.
Additional useful experience includes creating and editing case-study or SEO content, coordinating with inside sales, field sales, customer success and product teams while driving shared KPIs, planning events and designing event operations, and understanding iPaaS or automation tools such as Workato and Zapier, APIs and workflow recipes. Experience operating a data-visualization pipeline with GA4, Looker Studio and BigQuery is also welcomed.
The team values a short cycle of hypothesis, execution, verification and standardization, revenue-oriented opportunity creation, and flat discussion across internal functions. The company is described as a startup of approximately 40 people; company information lists 45 employees. Product development releases are made weekly, and the role may contribute improvements beyond the marketing team to the overall service.
The position is full-time.
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