Responsible for accelerating Yappli's growth through research, planning, and implementation of marketing strategies to enhance lead acquisition and customer engagement.
About this role
This marketing role sits within a multi-product business supporting customer experience through the no-code Yappli app platform, Yappli CRM, Yappli WebX, MiniApp, and YMO. Its central focus is creating qualified leads by sharing useful information and building communities around the challenges of specific industries.
The person will select themes, plan seminars and external event appearances, prepare presentation materials, speak at events, and help run networking sessions. The role also covers content design based on industry trends, lead generation and nurturing, relationship building with communities, speakers, and media, and analysis of lead data with the sales team to improve initiatives.
Applicants must have experience planning seminars, speaking at events, and preparing presentation materials, together with professional marketing experience. Experience in SaaS sales, digital marketing, or HR-industry networks is listed as welcome rather than required.
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