Responsible for sales budget formulation, progress management, and marketing strategy for internet products.
About this role
Rakuten Insurance Planning, which runs web marketing for the Rakuten insurance group (life, general and pet insurance), is hiring for the promotion section of its media promotion department. The role widens insurance sales channels by planning joint measures with Rakuten Group companies and managing their KPIs, using first-party data from over 100 million Rakuten members.
Duties include planning and running joint promotions with companies such as Rakuten Ichiba, Rakuten Card and Rakuten Mobile and negotiating with partner companies; setting KPIs per measure, monitoring results and proposing improvements; analyzing and visualizing customer behavior and marketing data; and directing creative production and submission for direct insurance ads. Staff can use Rakuten's AI to automate work.
Applicants need practical marketing experience in any industry (around three years as a guide), experience reading numbers and turning issues into measures, the ability to explain their thinking logically to stakeholders, working-level Excel and PowerPoint, and persistent, self-driven commitment to targets. No insurance knowledge is needed. Digital marketing, CRM, finance or insurance experience, analytics tools and business English are preferred.
This is an AI-generated summary of the employer's original posting — details can be incomplete, out of date or simply wrong. Always confirm everything on the official posting before applying.
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