Leads client analytics engagements from problem definition through analysis design and reporting, coordinating teams and turning findings into decision support and next actions.
About this role
Asobica builds coorum, a platform that captures what customers actually think and why they buy, through community, research, insight, promotion and report products that share a common product foundation. This Product Manager role, focused on UX, adds a product manager with user-experience expertise who leads the customer-facing products being rebuilt on that foundation (research, promotion and report), starting from the design of the customer experience.
That means experience design, information design and prototyping to turn vague requirements into concrete ones, user interviews, behavioural-data analysis and MVP testing to uncover real problems, and bringing human-centred design into the earliest stage of development. The PM also sets the product's vision, strategy and roadmap, writes requirements and PRDs, prioritises features, aligns product marketing, designers, engineers, business teams and management, tracks KPIs after release, and helps launch new products on the shared foundation.
The role calls for UX research, experience design and information design expertise and the ability to design AI-native products from scratch.
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