Lead social-media proposals and delivery for property clients, shape account concepts, coordinate creators, check quality and use performance reports to grow relationships.
About this role
This CRM product manager supports continuing relationships with LIFULL HOME’S users through email, LINE and other communication channels. Work includes designing messages for the user’s housing-search stage, testing and improving campaigns using behavioural data, and leading delivery with engineers, designers and marketers. The manager builds and improves Salesforce Marketing Cloud distribution flows and refines segmentation through customer-data-platform connections.
Applicants need practical direction experience from planning through service launch for a web service, media product or app. They must have used a data-analysis tool to identify user problems, devise measures and carry improvements through, and communicate effectively with engineering, design and external stakeholders. CRM-tool and LINE-account experience are not additional mandatory prerequisites.
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