Manage enterprise sales strategies, improve pipeline management, and coach team members on customer engagement.
About this role
Tailor builds the AI-native headless ERP platform Tailor Platform, and the concept of a headless ERP is abstract enough that its value does not yet reach executives and decision-makers. This Product Marketing Manager would be the company's first dedicated person for product marketing and external communication, building the function from zero after the Series A growth stage.
The manager defines what is understood as the product's value and why customers choose it, and designs how that message reaches every customer touchpoint consistently. Work includes designing positioning and value propositions (understanding executives' problems, defining positioning against competitors, and recasting ideas such as headless ERP into meaningful value); building messaging and narratives; planning and producing white papers, case studies, web content, sales material and PR; and aligning sales, consultants and the product team.
Applicants need strong structuring and writing skills, storytelling ability for complex technology, deep understanding of B2B and IT enterprise dynamics, and the drive to carry abstract goals through with internal and external stakeholders. Humility and curiosity toward unfamiliar domains are valued.
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