CRM Marketer

This CRM marketer works on Raksul’s in-house e-commerce site, aiming to increase customer engagement and lifetime value. The role plans and runs CRM initiatives, building processes that use customer data to strengthen ongoing relationships and support sales growth. Work covers campaigns across newsletters, on-site content and direct mail. Duties include customer segmentation, coupon and points promotions, communications based on purchase cycles or customer tiers, and recommendation and personalization improvements. Email work includes planning, writing, delivery setup, segment-specific optimization, KPI analysis and A/B tests. Site journeys and content pages are improved using KARTE, BigQuery and Google Analytics; the role also designs and operates foundations using AI tools such as Claude, Gemini and GPT. Applicants must have experience in at least one of these areas: planning, operating and evaluating e-commerce newsletters; hands-on CRM work, such as customer analysis or sales promotion at an operating company; or website content planning or direction and improvement based on access analysis.