Senior Manager, Consumer Products Title Planning - APAC

Netflix

Marketing

Strategy

Biz Dev

About this role

This Senior Manager leads global anime title planning in Netflix Consumer Products and supports local-language content planning across APAC. The role links content teams, production committees, rights holders and internal commercial, product and creative groups to select IP for merchandise and set its strategy. Work includes preparing rights pitches, defining target audiences, merchandise categories and partners, and tailoring strategy by region. The role coordinates cross-regional deliverables and approvals, tracks commercial progress and market feedback, and aligns IP positioning through development and launch. It also identifies Japan and Korea opportunities beyond anime, advises on imported-title activation in APAC, and evaluates post-launch performance to extend successful IP. Applicants need 13+ years in anime consumer products working with publishers and production committees, plus experience in line planning and multi-year franchise strategy. Experience with global franchises or partners and adapting strategy for local execution is required, as is cross-functional project experience in a matrix organization. Strong relationship-building, communication and negotiation skills are also required.

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