Manage negotiations, contract execution, and alliance work with overseas business partners connected to the company’s intellectual property, mainly in the United States and Europe. Build and strengthen partner relationships while coordinating with internal departments.
About this role
This freelance Web Analyst role focuses on improving user experience and maximizing business results for an account service, promotional websites for game titles, and corporate websites. The analyst will use GA and other web analytics tools to examine access conditions and user behavior, identify website issues from data, and formulate hypotheses. The role also involves documenting hypotheses, presenting improvement recommendations to the relevant operational teams, and advancing proposed changes.
Key responsibilities include designing and implementing the introduction of access-analysis and optimization tools, preparing reports and recommendations, and planning improvement measures.
Required qualifications include practical experience using GA, GTM, or similar access-analysis tools; experience finding issues from website access data and making improvement proposals; and basic web marketing knowledge covering SEO, SEM, and UI/UX. Experience with reporting and with planning and carrying out data-based improvement plans using BI tools such as Looker Studio and tools such as PowerPoint is also required, together with data aggregation and analysis skills using Excel or Google Sheets. The ability to communicate smoothly with stakeholders and work collaboratively is required.
Preferred experience includes launching and optimizing web services in regions outside Japan, knowledge of GDPR and CMP tools, managing work while involving stakeholders, introducing design systems, optimizing UI/UX, conducting qualitative research such as customer-journey analysis and user interviews, configuring and operating Google Tag Manager, optimizing large-scale websites, and extracting and processing data with SQL.
The role is freelance and outsourced. The work locations are in Shibuya-ku and Meguro-ku, Tokyo.
The candidate profile mentions broad interest and extensive engagement with games, responsibility in carrying out work, an open attitude, agility, strong communication ability, and smooth coordination with related departments.
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