Marketing (General)

This role develops and executes marketing strategies for PLAID Group products, including KARTE, and professional services such as PLAID ALPHA. The assignment is tailored to the candidate’s experience and suitability and may focus on one of four areas.

Enterprise marketing analyzes customer issues by industry and works closely with sales to create value messages combining products and professional services. It covers the customer journey from lead generation through nurturing using content, events and other communication methods. The role may also act as an Industry CMO, coordinating internal and external stakeholders, developing representative customer examples, increasing market presence and producing business impact.

Growth marketing examines challenges shared by customer companies across industries and develops corresponding value messages. It uses SEO/AIO, advertising, websites, email, external media and the KARTE product group to plan and execute activities across the customer journey. The position leads market development as a digital marketing specialist.

The flagship events and executive engagement area develops broad value messages based on changes in the market and PLAID’s core value. It plans and delivers flagship events for company branding, communicating business momentum and presenting product updates. It also plans external event participation and company-hosted engagement initiatives for customer executives such as CMOs, CDOs and CIOs, with the aim of driving sales activity.

Marketing operations leads the optimization of the marketing operating model as the marketing leader’s support. Responsibilities include preparing data and marketing infrastructure for data-driven decisions and PDCA activities, resolving organizational issues, and empowering teams in coordination with marketing unit leaders and market development leaders.

The role covers B2B marketing for a broad customer range from enterprises to startups, using digital and in-person channels. It may use the first-party customer data collected by KARTE’s real-time analysis platform to understand customers and inform marketing activities. The work involves planning and executing strategies for complex product and market issues.

The stated work location is GINZA SIX in Ginza, Tokyo. The scope may include assignment changes to other departments related to the work, as well as concurrent duties involving secondment to group companies inside or outside the group. The selection process consists of document screening, an initial selection normally involving one to three interviews, reference checks and submission of a withholding tax certificate for all candidates proceeding to the final interview, followed by a final selection that is generally conducted offline. Initial interviews may be held online, and another position may be proposed based on the interviews.