Lead TENTIAL creative strategy and standards across commerce, stores, ads and packaging, direct partners, approve work and develop the creative team and production processes.
About this role
TENTIAL’s communications role combines content editing as its main focus with athlete publicity. It turns information from across the company into owned-media and social content, building awareness and engagement while supporting sports-sector communications.
Work includes planning, interviews, writing, editing and channel operation, plus corporate-site, press-release, pitch and recruitment materials. The specialist gathers information from product and marketing teams, measures results and improves content. Athlete work includes sports-team/media relationships, interview coordination and attendance at events.
Applicants need either sports reporting/editing experience, with five to seven years as a guide, or sports-team/organization PR with owned-media or social operation, with three to five years as a guide. Both routes require strong reporting, writing and editing, measurable communication results and understanding of sports/media practices.
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