Builds partnerships and operating foundations for autonomous-taxi services, covering partner selection, negotiations, municipal proof-of-concepts, depot development, and cross-functional project execution.
About this role
Newmo is hiring a Marketing Specialist who sits in the head company and leads driver-recruitment marketing across the group's taxi companies, whose number and regions are growing through M&A. Digital advertising is the foundation of the role, but it is expected to extend into offline and non-advertising channels and into recall and brand building for local recruiting.
Responsibilities include planning marketing strategy and integrated communication for each area and group company; launching recruitment marketing from zero for new areas and brands, including naming, logo, concept and launch awareness; growing existing brands in Osaka, Okinawa and Kanagawa by analysing application funnels and fixing bottlenecks; opening and running OOH, vehicle wraps, flyers, local media, events, PR and organic social media; designing Google, Meta and TikTok ad strategy and budgets and managing agencies and production partners; and building funnel analysis, dashboards and AI-based automation.
No years of experience or qualifications are listed. The role calls for someone able to design integrated digital and offline marketing and to build repeatable methods across several brands.
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