Advertising Operations Staff

CyberAgent

Digital Mkt

Adtech

Marketing

Operations

About this role

AbemaTV is hiring an Advertising Operations Staff member to bring paid-ad management for the ABEMA Premium plan fully in-house, instead of leaving it with the group's advertising division. The work aims to win Premium members within a target cost per acquisition, with a team of about ten.

The operator plans and runs campaigns on Google, Meta, X, TikTok and YouTube, analyses and designs experiments by linking ad data to product, member and viewing data rather than relying on platform reports, builds systems for creating and evaluating ad creative with generative AI, and works with engineers to improve data and measurement setups, including API integrations. The person works with creative, programming, product, data and legal teams, and the one-year goal is full in-house operation of the Premium area.

Applicants need hands-on experience planning and running ads on the major platforms and experience analysing multi-source data and designing and verifying experiments. Preferred are statistics and experiment knowledge, generative-AI use, ad API experience, tagging or measurement work, stakeholder coordination, training of operators and marketing of consumer or entertainment products.

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